Determine Your Property's Worth
Information for Sellers

Perhaps the most challenging aspect of selling a home or property is listing it at the correct price. It's one of several areas where the assistance of a skilled real estate executive can, more than, pay for itself.

Pricing Is Tricker Than You Think
If the listing price is too high, you'll miss out on a percentage of buyers looking in the price range where your home should be. This is the flaw in thinking that you'll always have the opportunity to accept a lower offer. Chances are the offers won't even come in, because the buyers who would be most interested in your property have been scared off by the price and aren't even taking the time to look.

    Some risks associated with overpricing and underpricing:

           Reduces agent and buyer interest
           It could make competing properties look like a better value than yours
           Can lead to mortgage rejection once the appraisal is in
           Underpricing can make buyers perceive there might be something wrong with your property
           Can lose exposure to a large group of potential buyers

The listing price becomes even trickier to set when prices are quickly rising or falling. It's critical to be aware of where, and how fast the market is moving - both when setting the price and when negotiating an offer. Again, an experienced, well-trained agent is always in touch with market trends - often even to a greater extent than appraisers, who typically focus on what a property is worth if sold as-is, right now.

Let the Experts Help You
Selling is a team effort. Your real estate professional is your marketing coordinator and is responsible for developing and implementing your home's marketing plan. As the seller, you control the home's condition and you set the price. However, it is the buyer who will actually determine the value of the home based on what he or she is willing to pay for it rather than the amount you originally paid for the property.

While we want to establish the highest possible market value for your home, it's critical not to overprice and underprice your property. At AmPro Realty, we perform a Comparative Market Analysis to determine a market-value range for your property and to help you price your home or property more competively.

Our goal is to match the list price with your selling goals. The Comparative Market Analysis presents an opportunity to review and evaluate the facts before you make a very important decision -- the price you'll ask for your home. The analysis also helps us look at your home from a buyer’s perspective -- the perspective that counts when you're pricing your home to sell.

Using this process, we will establish a realistic listing price and increase the percentage of qualified buyers who look at your property.

    Our Comparative Market Analysis will show:

           What's happening in the local real estate market right now
           What buyers are willing to pay for homes similar to yours
           What they won't pay
           Which homes will be competing with yours for buyers' attention.

Your AmPro Realty Professional knows what's happening in the local real estate market right now -- and what buyers are willing to pay for homes similar to yours, what they won't pay and which homes will be competing with yours for buyers' attention. We are pricing your property to get it sold