The City of Pleasanton Economic Development Director Pamela Ott recently confirmed that the new Walmart Neighborhood Market grocery store is on schedule to grand open this spring. Walmart Neighborhood Market has taken over the former Nob Hill location on Santa Rita Road. With the proposed store operation hours from 6:00AM until midnight, the new grocery store in Pleasanton will include a bakery, deli, and pharmacy. The new Walmart Neighborhood Market in Pleasanton will be the second one in the Tri-Valley. The first one opened in San Ramon last October. “We are always looking at ways to serve our customers and expand access to our customers in California,” said Delia Garcia, a Walmart spokeswoman. “We found that these will bring the grocery component to our California customers that are quick and easy.”
What Walmart had to go through to open its new grocery market in Pleasanton was anything but quick and easy. In a letter to the City of Pleasanton, Walmart stated that its plans for the former Nob Hill location conform to the site’s current zoning. Walmart’s proposal was met with immediate resistance from a community group, Safeway’s corporate office, union employees, and some Pleasanton Councilmembers. “Walmart tries to come in under the radar and get approval,” alleged Pleasanton City Councilmember Matt Sullivan at a previous meeting. “The community needs the opportunity to discuss this.”
While the project has received its share of criticism, many nearby Pleasanton residents welcomed the proposed Walmart Neighborhood Market. The project was ultimately approved middle of last year by Pleasanton City Council.
Once the Walmart Neighborhood Market opens, it will join 99 Ranch, Trader Joe’s, Fresh & Easy, and two Safeways as part of the Santa Rita/Tassajara Road Grocery Corridor. The newest neighborhood grocery store in Pleasanton is expected to hire 95 employees.
Alameda County Superior Court judge Frank Roesch’s decision to force 3,000 below-market-rate (BMR) homes in Pleasanton could be the scent of blood that motivated Walmart to push forward with its controversial grocery store at the former Nob Hill location. In addition to the 3,000 additional BMR units in Pleasanton, Dublin will also be building at least 6,500 more homes in the eastern portion of its borders over the next few decades. The current Eastern Dublin Specific Plan calls for close to 600 homes in Sorrento East, almost 1,000 homes in Wallis Ranch, and over 3,000 homes in Fallon Village. Once Doolan Canyon is annexed, around 2,000 more homes are expected to raise the final tally to more than 6,500. Developers at Positano, which covers 1,000 homes in Fallon Village, are pulling permits at a pace not seen in Dublin since the housing bust.